Art has immense power to connect with people, with each person interpreting an art form in their own way. There is no denying that the world renowned artists are real gems but what about the millions of artists who remain in the dark with their craft not making to the fancy world platforms?
You often see an artist’s career rising to stardom while another one with the same level of talent remains invisible. It is the pubic relation strategies that make the difference here. PR strategies can be used to promote all kinds of art form and artists. It can even be used to promote interior designing artists. If you are an interior design artists, get the help of the best interior design PR agency to promote yourself.
Public Relations explain why equally talented artists get different level of media exposure.
History Of Public Relations In Art
PR is not a new concept. Instead, it dates back to the pre WWI years during the art movement Futurism. The movement incorporated techniques of showmanship and publicity, and since then, artists began to get the service of PR specialists in an attempt to promote their career growth.
PR is a billion dollar industry and it has grown so influential so much so that no content in the media is generated without PR expert assistance.
Ways To Improve PR
Artists can improve their PR by employing the following methods.
Free exposure that you get from the members of the press through radio, TV, internet and press is termed as publicity. Publicity indicates the direct connection between your professional status and the influence of the press.
As you receive more publicity, you become more known and your work is accredited higher value.
Now advertising too is considered as a part of PR and many artists are using this strategy to increase the reach they have among the public. You may use magazines, TV etc to announce the exhibitions of your art works to attract more visitors for the events. The money you spend in advertising is going to pay off for sure.
Press release is packed with information that tells the merits of the individual, organization, product or service and is usually sent when there are events like workshop, art fair, exhibition etc. The press release is first sent to the media outlets, which decides whether the material of the press release is worthy of a newspaper article.
In addition to the above discussed ways of improving your PR, you may use several other methods like social media, art blogs etc to lift your art career.